What is the one thing required for success as a lender?

What is the single-most-important attribute, skill, or experience required to achieve success in any real estate occupation?

If you answered education, knowledge, experience, or wisdom, you should continue reading.

You can have wallpapered hallways with licenses, certificates, and awards, but this assuredly will not have your phone ringing with business opportunities.

The totality of these attributes will affect your quality of work and the ability to navigate through the maze of daily evolving information that is necessary to participate as a loan officer or real estate agent.

My resume shows accomplishments and awards in the real estate industry that distinguish me as having superior knowledge. My accolades can add legitimacy to why a client would want to use me, but it does nothing if I do not have a client network.

The single-most-important thing is your external network relationships. Your circle or sphere of influence is most important.

While working for Citibank as a mortgage banker, I discovered a book by Gary Keller called "The One Thing." Gary Keller is the founder of Keller-Williams, and his book demonstrates how you can focus on one thing to ensure your success.

Click on the image to hear a free audiobook copy of Keller's book, "The One Thing."

Keller's book became my personal favorite. I purchased many copies over the years for my real estate agent relationships. My business partners appreciated my commitment to their success by providing them with this book, and this was a great relationship builder.

I was providing change for everyone in my business, and this was a game-changer for increasing my network of clients. I highly recommend you buy it, read it, believe it, and apply it.

What is the one thing that makes you successful?

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